A light and welcoming space where visitors could truly experience our materials in use, our inspiring and educational stand spotlighted how we’re taking materials into the future. The new materials in our Ambience and Inspiration Zone embodied the luxurious homelike essence of successful hospitality spaces – focusing on comfort, cosiness and warmth – while demonstrating the synergy between our different product categories. It was a place to sit down and relax, to interact and connect with our material solutions. Our Knowledge Centre delved deeper into our responsibility as makers of materials, highlighting our sustainability journey and exploring how waste can become a solution. It is all part of our Sustainable Materialogy story: material solutions for hospitality interiors with a common ground for a common good.